political marketing

Julia Banks: Goodbye and Good Riddance

2018-11-28Politics and Governmentdemocracy, political marketingMichael J. Thompson

Julia Banks resigned from the Liberal Party. The Liberal Party is better off without her. Continue reading Julia Banks: Goodbye and Good Riddance →

Stop Calling Them Moderates

2018-09-06Politics and Governmentdemocracy, political marketingMichael J. Thompson

The left of the Liberal Party like to refer to themselves as “moderates”. Calling them the loony left would be far more appropriate. Continue reading Stop Calling Them Moderates →

Australian Conservatives: What Was Cory Bernardi Thinking?

2018-01-20Politics and Governmentpolitical marketingMichael J. Thompson

Cory Bernardi has called his party the Australian Conservatives. But is that name really going to have much appeal to the public? Continue reading Australian Conservatives: What Was Cory Bernardi Thinking? →

Malcolm Turnbull: Brand Differentiation Disaster

2018-01-16Politics and Governmentpolitical marketingMichael J. Thompson

Malcolm Turnbull is creating a serious brand marketing problem for the Liberal Party. The Liberals might need to do something about this and do it soon. Continue reading Malcolm Turnbull: Brand Differentiation Disaster →

Is the Liberal Party Redundant?

2018-01-16Politics and Governmentdemocracy, political marketingMichael J. Thompson

Does the political right need the Liberal Party anymore? Maybe not. Continue reading Is the Liberal Party Redundant? →